Narayanan Madhavan / HT
There’s more to this than the failure of grand oratory.
Hindsight, they say, gives us 20-20 vision, but it is becoming clear that the Bihar elections in which chief minister Nitish Kumar won his third term in power for Janata Dal (United) in a grand alliance with Lalu Prasad Yadav’s Rashtriya Janata Dal (RJD) and the Congress, had more than plain rustic appeal.
It might have been a shrewd combination of things beyond old-world kinship based on loyalties fashioned after Yadavs and their rival caste in Bihar, Kurmi, to which Kumar belongs.
Among the new factors could be social media and its natty use, the rise of women as an empowered political group in Bihar and development measures such as large-scale electrification in the backward state often cited as a hinterland steeped in darkness.
One secret sauce, it emerges, was a social media campaign handled by a team loaned by the Aam Aadmi Party (AAP). Sitting across the Yamuna in UP, a team handled Twitter and Facebook campaigns for JD(U). more
There’s more to this than the failure of grand oratory.
Hindsight, they say, gives us 20-20 vision, but it is becoming clear that the Bihar elections in which chief minister Nitish Kumar won his third term in power for Janata Dal (United) in a grand alliance with Lalu Prasad Yadav’s Rashtriya Janata Dal (RJD) and the Congress, had more than plain rustic appeal.
It might have been a shrewd combination of things beyond old-world kinship based on loyalties fashioned after Yadavs and their rival caste in Bihar, Kurmi, to which Kumar belongs.
Among the new factors could be social media and its natty use, the rise of women as an empowered political group in Bihar and development measures such as large-scale electrification in the backward state often cited as a hinterland steeped in darkness.
One secret sauce, it emerges, was a social media campaign handled by a team loaned by the Aam Aadmi Party (AAP). Sitting across the Yamuna in UP, a team handled Twitter and Facebook campaigns for JD(U). more
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