Sagar Malviya । Economic Times
The country's largest consumer goods maker has come up with a free radio-on-demand service to reach out to villagers in remote areas of Bihar. And it says its lone channel — Kan Khajura Tesan, or 'centipede station' — is already the largest radio station in Bihar in terms of subscribers.This is how it works: any mobile phone user in Bihar can give a missed call to a specific number to immediately get a return call that will play Kan Khajura Tesan for 15 minutes. Besides a series of entertainment programmes, the channel of course plays advertisements of HUL brands. more
The country's largest consumer goods maker has come up with a free radio-on-demand service to reach out to villagers in remote areas of Bihar. And it says its lone channel — Kan Khajura Tesan, or 'centipede station' — is already the largest radio station in Bihar in terms of subscribers.This is how it works: any mobile phone user in Bihar can give a missed call to a specific number to immediately get a return call that will play Kan Khajura Tesan for 15 minutes. Besides a series of entertainment programmes, the channel of course plays advertisements of HUL brands. more
