11.11.15

Bihar and beyond

A K Bhattacharya / BS
In the 2010 Assembly elections, the BJP contested 102 seats and had a vote share of around 16 per cent. This year, it contested more seats - 160. But the BJP's vote share increase kept pace as it rose to about 24 per cent. If its vote share has not declined significantly and its defeat is largely attributed to its failure in getting the arithmetic of alliance right, then why should the BJP's campaign managers worry about tweaking the party's electoral strategy in the coming polls? I nstead, it is likely to work more on getting its alliance arrangements in place so that there is no need to modify its poll campaign planks.

There is yet another factor that will be at play. The next Assembly polls are to be held in West Bengal, Assam, Tamil Nadu and Kerala. In none of these states, barring perhaps Assam, is the BJP likely to face a situation similar to the one it had to contend with in Bihar. That is because the BJP on its own is not yet a major force in these three states. In Assam, where the BJP has gained in presence in recent years, the Congress has already begun talks of a strategic alliance with other local parties to give the BJP a tough fight. But then these elections are to be held in April 2016. The BJP, therefore, could continue to experiment with its current campaigning strategy as the real losses would be marginal even if its strategy went wrong. more

No comments:

Post a Comment