Shivam Vij / HuffPo
There’s logic behind the colours. Prashant Kishor, whose team has been running the campaign, chose the colours the way a marketing firm would. A member of Kishor's India Political Action Committee (IPAC) explains that the idea of red and yellow was to choose the bright colours you are more likely to see in the homes and dresses of poor people, as opposed to the subtle pastel colours you may see in middle class homes. “If you go to a poor or lower middle class person’s house, you will see pink and blue and yellow, but in a rich person’s house you may see pastel shades, white or brown,” he explained.
These colours have replaced the boring green and white that are the party colours of both Nitish Kumar’s Janata Dal (United) and Lalu Prasad Yadav’s Rashtriya Janata Dal. Green has traditionally been chosen by India's political parties to represent the farmer and agriculture. more
There’s logic behind the colours. Prashant Kishor, whose team has been running the campaign, chose the colours the way a marketing firm would. A member of Kishor's India Political Action Committee (IPAC) explains that the idea of red and yellow was to choose the bright colours you are more likely to see in the homes and dresses of poor people, as opposed to the subtle pastel colours you may see in middle class homes. “If you go to a poor or lower middle class person’s house, you will see pink and blue and yellow, but in a rich person’s house you may see pastel shades, white or brown,” he explained.
These colours have replaced the boring green and white that are the party colours of both Nitish Kumar’s Janata Dal (United) and Lalu Prasad Yadav’s Rashtriya Janata Dal. Green has traditionally been chosen by India's political parties to represent the farmer and agriculture. more
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