Ajay Kumar and Pratul Sharma / nIE
Advertisements underwent a change midway. The initial campaign was focused on hard-selling the PM’s `1.25 lakh crore package on big ticket infrastructural projects. The new advertisement campaign had basic issues like providing electricity, employment and security for women, apart from questioning Nitish on his governance record. “People were more enthused when BJP promised laptops, scooties and colour TVs rather than the `1.25 lakh crore package,” a BJP insider said.
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Analysts feel that by leaving 23 seats for Upendra Kushwaha’s Rashtriya Lok Samata Party, BJP seems to have committed a blunder. RLSP has been highly overrated. The Koeris, on whose vote-bank RLSP was surviving, have almost deserted it and joined forces with Yadavs and Kurmis in voting for the ‘Grand Alliance’. Leaving 40 seats for LJP and 23 to RLSP was, according to political observers, a huge miscalculation. The absence of BJP’s chief ministerial face is also proving to be costly. more
Advertisements underwent a change midway. The initial campaign was focused on hard-selling the PM’s `1.25 lakh crore package on big ticket infrastructural projects. The new advertisement campaign had basic issues like providing electricity, employment and security for women, apart from questioning Nitish on his governance record. “People were more enthused when BJP promised laptops, scooties and colour TVs rather than the `1.25 lakh crore package,” a BJP insider said.
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Analysts feel that by leaving 23 seats for Upendra Kushwaha’s Rashtriya Lok Samata Party, BJP seems to have committed a blunder. RLSP has been highly overrated. The Koeris, on whose vote-bank RLSP was surviving, have almost deserted it and joined forces with Yadavs and Kurmis in voting for the ‘Grand Alliance’. Leaving 40 seats for LJP and 23 to RLSP was, according to political observers, a huge miscalculation. The absence of BJP’s chief ministerial face is also proving to be costly. more
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