Bihar Chief Minister Nitish Kumar's campaign team plans to target its rivals by using BJP president Amit Shah's "Chunavi Jumla" (empty election promises), which he used in February 2015 to describe promises made by Prime Minister Narendra Modi during the 2014 Lok Sabha campaign.
While promoting Nitish Kumar, his vision and his achievements of the last 10 years is the main focus, the team led by Prashant Kishor is creating a humorous attack narrative to target BJP's chief campaigner Prime Minister Narendra Modi, who will be projected as "Jumla Babu". more
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